Reference manuals for the people building Indian startups

Four series, one ecosystem. Built for the founders raising capital, the professionals who advise them, the practitioners running their own firms, and the investors who back them.

For Founders For Professionals For Practice Owners For Investors Founder Jr

For Founders

Practical playbooks for Indian founders, from understanding fundraising to closing your first institutional round.

3 titles

The Founder's Guide to Funding Readiness

Startup Funding

The Founder's Guide to Funding Readiness

A 54-page reference manual for first-time Indian founders and builders. Understand the players, the language, and the playbook in plain English, so when the time comes to raise, nothing about it surprises you.

4.5(53)54 pages2-3 hours

From Seed to Series A

Startup Funding

From Seed to Series A

The Founder's Execution Guide. The 18 to 24 months between the seed wire and the Series A term sheet, and every operating decision that determines whether you get to make it.

4.8(12)87 pages3-4 hours

The Bootstrapped Founder

Startup Funding

The Bootstrapped Founder

Know your real numbers, follow the systems that keep a self-funded business alive, and sidestep the costly mistakes that quietly kill it. Cash, pricing, unit economics, and a clear profit picture you can read yourself, without a finance team or a CA on retainer. The operating manual for the 99.95% of Indian founders the startup world overlooks.

4.9(57)67 pages2-3 hours

For Professionals

Reference manuals for CAs, CSs, and lawyers advising Indian startups, built for the work the textbooks never covered.

7 titles

The CA / CS Practitioner's Guide to Startup Advisory

Professional Practice

The CA / CS Practitioner's Guide to Startup Advisory

From entity structuring to IPO readiness, built for the practice area that's now the highest-growth opportunity available to an Indian Chartered Accountant or Company Secretary.

4.8(100)105 pages4-5 hours

The Startup Valuation & Financial Reporting Handbook

Professional Practice

The Startup Valuation & Financial Reporting Handbook

Rule 11UA, Ind AS 102 / 109 / 115 / 113, the funded-startup audit, and the IPO valuation bridge. The technical core of startup financial work the generalist hands away and the specialist gets paid for.

4.8(12)73 pages3-4 hours

The Tax Dispute & Litigation Handbook

Professional Practice

The Tax Dispute & Litigation Handbook

When a client forwards a frightening notice, the question stops being how to advise and becomes how to defend, and that is pure judgement under pressure: the one part of the work no software or checklist can do for you. This handbook gives you the method and the judgement to defend any notice with confidence, from the first faceless reply to the Tribunal, across Income Tax, GST, and the 2025 Act.

4.9(9)70 pages3-4 hours

₹2999₹11999

The Data Protection Compliance Handbook

Professional Practice

The Data Protection Compliance Handbook

A Chartered Accountant, Company Secretary and lawyer's guide to the DPDP Act 2023 and the DPDP Rules 2025: compliance, sectors, and building a privacy practice. Almost every digital business in India is now a Data Fiduciary with real obligations, the substantive duties become enforceable on 13 May 2027, and the practitioner who builds compliance in the window before then captures the stickiest, most defensible, most recurring work in practice.

4.8(9)68 pages3-4 hours

The Labour Codes Handbook

Professional Practice

The Labour Codes Handbook

A working handbook for two readers at once: the Chartered Accountants, Company Secretaries, and labour advisers who guide clients, and the in-house HR, payroll, accounts, and finance teams who must get their own employer compliant. On 21 November 2025 the four Codes replaced 29 central labour Acts, the new definition of wages forces basic pay to at least 50% of total remuneration, and every wage definition, PF and ESI contribution, register, and filing now has to be redone. Get it wrong and the exposure is real. This is the one book that gets your practice, and your payroll, compliant before the deadlines bite.

4.8(8)56 pages3-4 hours

The New Income-Tax Act, 2025 Handbook

Professional Practice

The New Income-Tax Act, 2025 Handbook

A working handbook for CAs, CSs, tax lawyers, and finance teams facing the first rewrite of India's income-tax law in 65 years. On 1 April 2026 the Income-tax Act, 2025 replaced the Income-tax Act, 1961. The tax did not change: same rates, same heads, same deductions. The statute did: new structure, new language, new section numbers, new forms. Nobody has to re-learn tax, but every practitioner has to re-learn the map, re-cite every reference, re-tool every template, and run two Acts side by side through Tax Year 2026-27. The one who gets fluent first looks like the expert in every client room. This is the book that gets you there, with a deep startup-adviser thread most summaries will never carry.

4.8(9)50 pages3-4 hours

The Cross-Border Capital & FEMA Handbook

Professional Practice

The Cross-Border Capital & FEMA Handbook

The working handbook for the Chartered Accountants, Company Secretaries, and lawyers whose clients take foreign investment, hold overseas subsidiaries, or borrow from abroad. Filing with the MCA does not satisfy FEMA: two regulators, two portals, two deadlines, and no traffic between them. Get it wrong and the penalty runs to three times the amount involved, plus ₹5,000 for every day it continues, and it lands on the directors personally. This is the book that makes the cross-border file defensible, and Part VII turns the knowledge into a practice.

4.8(6)76 pages4-5 hours

For Practice Owners

The Finjour Practice Series: three handbooks on the firm you run rather than the clients you serve. What to charge and how to hold it, how to set the firm up properly, and how to get past the ceiling of your own hours.

3 titles

What to Charge

Practice Series

What to Charge

The number you say out loud is usually lower than the one in your head. Twenty-five rules to close that gap, built on the ICAI recommended scale of fees.

4.8(9)82 pages3-4 hours

Setting Up the Practice

Practice Series

Setting Up the Practice

A 93-page induction into everything articleship left out: choosing between sole practice, a partnership, an LLP and a multi-disciplinary partnership, getting the firm name approved, Form 117 and Form 18, what the 1 April 2026 Code of Ethics actually permits you to publish, taking articled assistants properly, and where the first hundred clients come from. Book Two of the Finjour Practice Series.

4.8(7)93 pages4-5 hours

Scaling the Practice

Practice Series

Scaling the Practice

An 82-page handbook for the practitioner who has hit the only ceiling that ever really binds a professional firm: the number of hours its principal has. Leverage and delegation, specialisation as a pricing strategy, networks and mergers, the certifications that actually pay, the honest place of AI in a practice, global recognition, what the firm is worth, and succession. Book Three of the Finjour Practice Series.

4.8(6)82 pages3-4 hours

For Investors

Frameworks for angels, micro-VCs, and family offices evaluating Indian startups.

1 title

The Angel Investor's Guide to Indian Startups

Angel Investing

The Angel Investor's Guide to Indian Startups

A 102-page reference for HNIs deploying their first ₹25 lakh – ₹2 crore into Indian startups. Every decision from sourcing to exit, in plain English, grounded in 2026 regulations.

4.9(8)102 pages5-6 hours

For Young Builders

Field guides that turn a teenager's energy and ideas into something real: from first idea to first customer, and through the messy middle after, with money sense, scam-spotting, and school-first guardrails built in.

3 titles

Start Something

Founder Jr Series

Start Something

The book for the young builder who is always making, selling, organising, or fixing something. A field guide from first idea to first customer, with the guardrails you would insist on: money sense, a scam radar, school first, and a section written for you, the parent.

4.9(7)66 pages2-3 hours

Grow Something

Founder Jr Series

Grow Something

A guide for the hard middle of a young business: the stretch after the first customers, when the excitement fades and the advice from the internet turns risky. It teaches your young builder to keep going the honest way: growing on the business's own earnings, keeping customers instead of chasing hype, putting fair arrangements with teammates in writing, and going formal at 18 step by step. There is a section written for you, the parent, too.

4.9(6)60 pages2-3 hours

Sell Something

Founder Jr Series

Sell Something

The book for the young builder who can build the thing but freezes the moment they have to sell it. A field guide to honest selling: finding the one person who actually needs what they made, listening more than talking, telling a story that is about the customer, asking for the sale without cringing, and hearing no without falling apart. No tricks, no pressure, no manipulation. Selling as helping. There is a section written for you, the parent, too.

4.9(7)59 pages2-3 hours

Built for the Indian startup ecosystem

17 titles live today. More volumes are in production across all three series.

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