Raise it properly, or build it without raising at all.
Get funding-ready before the first meeting. Run the round and the eighteen months after it. Or skip the round entirely and build a profitable company on revenue. Three volumes, 208 pages, one download.
Most first rounds are lost before the first meeting.
Not in the pitch, and not in the product. In the cap table that needs unpicking, the legals nobody tidied, the data room assembled in a panic while diligence waits, and the answers that were never prepared because nobody said which questions were coming. Then, for the founders who do raise, the genuinely hard part starts: the eighteen to twenty-four months between the seed wire and the next term sheet. And for many Indian businesses the honest answer is that raising was never the right move at all. These three volumes cover all of it, including the path where you never take the money.
Get ready. Raise it. Or do not raise at all.
Two volumes for the funded path, from readiness through the round and the months after it, and one for the founder who decides not to raise. Each is a complete book in its own right, with its own templates, checklists, and worked models.
The Founder's Guide to Funding Readiness
Most first rounds are lost before a single investor meeting, in the paperwork, the cap table, and the story. Volume I is the readiness pass: what Indian investors actually check, what they walk away from, and how to have all of it in order before you start.
- Understand how Indian startup funding actually works, stage by stage
- Twelve ready-to-use templates and a 28-item legal readiness checklist
- Build the data room against a 40-item checklist before diligence starts
From Seed to Series A
The seed wire is the start of the hardest stretch, not the end of it. Volume II is the execution manual for the eighteen to twenty-four months between the seed round and the Series A term sheet, written for the Indian market.
- Twenty chapters across six parts, from the wire to the next term sheet
- The 2026 Indian startup compensation reference for hiring decisions
- The master checklist library, organised by lifecycle stage
The Bootstrapped Founder
Raising is a choice, not a requirement, and for a lot of Indian businesses it is the wrong one. Volume III is the profitable-without-funding path: pricing, unit economics, runway, and growing on revenue instead of someone else's money.
- Twenty chapters across seven parts on building without raising a round
- Unit economics, runway, and break-even models you run on your own numbers
- The master checklist library, every chapter checklist in one place
The difference this set makes
The difference between improvising a round and running one.
Working it out as you go
- You start meeting investors and find out what is missing from their questions
- The cap table needs unpicking halfway through a round
- Diligence stalls while you assemble a data room from scratch
- You raise because it is what startups do, without testing whether you need to
- The eighteen months after the seed round are improvised
Prepared, either way
- You walk in ready, with the checklist already run and the answers prepared
- The cap table, the legals, and the data room are in order before anyone asks
- You know what the next round requires and are building towards it deliberately
- You choose between raising and bootstrapping on your own numbers
- You run the months after the wire against a plan, not a feeling
What the three volumes give you
All three founder volumes, 208 pages, delivered together as one download
The funding readiness guide, with 12 templates, a 28-item legal checklist, and a 40-item data room checklist
The seed-to-Series-A execution manual, 20 chapters across 6 parts
The 2026 Indian startup compensation reference and the master checklist library by stage
The bootstrapping playbook, 20 chapters across 7 parts, for building without raising
Unit economics, runway, and break-even worked models you can run on your own numbers
Written by the team that has done the work
Finjour has incorporated and advised Indian startups since 2015, sitting on both sides of the table: building the cap tables, preparing the data rooms, and watching which rounds closed and which stalled. Every volume is written from those engagements and for the Indian market, not adapted from American startup writing or generated by AI.
Trusted by founders across India
“Read the first one before our seed round and the second one during it. The checklists alone saved us weeks of back and forth with investors.”
“We decided not to raise, and the bootstrapping volume turned out to be the one I use most. Good that the set covers both directions honestly.”
“Practical and India-specific, which is rare. A bit of overlap between the volumes, but I would still buy the set again.”
Questions, answered
How are the three books delivered?
Instantly. The moment your payment clears, a download button appears right on the confirmation page, and we also email you a secure link to all three volumes as one file. No waiting, no shipping.
I am not planning to raise. Is this still for me?
Yes, and Volume III is written for exactly that. It is the profitable-without-funding path: pricing, unit economics, runway, and growing on revenue rather than someone else's money. The set deliberately covers both directions, because deciding not to raise is a legitimate strategy and not a fallback.
I have already raised a seed round. Where do I start?
Volume II. It is the execution manual for the eighteen to twenty-four months between the seed wire and the Series A term sheet, which is the stretch most founders find hardest. Volume I is still worth reading for the readiness checklists you will need again at the next round.
Is this cheaper than buying them separately?
Yes. On their own the three volumes come to ₹2,557. The bundle is ₹1,999, so you keep ₹558, which is 22% off. Volumes II and III alone cost more than the whole set, so the readiness guide effectively comes free.
Is it India-specific?
Throughout. The funding stages, the investor expectations, the legal and cap-table structures, the compensation benchmarks, and the worked numbers are all written for the Indian market rather than adapted from American startup writing.
Raise it right, or build it without raising
All three volumes, one download, and ₹558 off the separate price. Download instantly on the confirmation page, with the link emailed to you too.
Get all 3 volumes