From generalist to the startup specialist who can advise, value, and defend.
The complete, India-specific reference for the CA, CS, CMA, registered valuer, or advocate who wants startup advisory to become a real, defensible revenue line, not work they refer out. Three volumes, one download.
You advise the startup. Someone else gets paid for the hard part.
A generalist practice can incorporate the company, file the returns, and run the audit. But the valuation goes to a registered valuer, the ESOP scheme to a specialist, and the moment a notice arrives, the matter goes to counsel. The most lucrative, most relationship-defining work walks out of the door, and the client often follows it. India's startup economy is growing, the scrutiny with it, and a brand-new 2025 tax regime is rewriting the rules. The practitioners who own this terrain in 2026 will own it for years. This series is how you become one of them.
Advise it. Value it. Defend it.
A startup practice has three jobs: advise the company, sign the numbers, and defend both when they are challenged. Most practitioners do the first, refer out the second, and fear the third. These three volumes make you the practitioner who does all of it, the full arc from incorporation to a won appeal.
The CA / CS Practitioner's Guide to Startup Advisory
Volume I maps the whole terrain of startup advisory, from incorporation to exit. It is the playbook to scope, price, and run any engagement, and to become the founder's first call instead of the firm they outgrow.
- Structure the entity, the cap table, ESOPs, SAFEs, and CCPS correctly from day one
- Lead a Series A end to end, from term sheet to signed SHA
- Be the adviser the founder keeps, not the one they replace at scale
The Startup Valuation & Financial Reporting Handbook
Volume II goes deep into the technical core that carries the highest fees and the steepest liability: Rule 11UA, the Ind AS standards, the funded-startup audit, and the IPO valuation bridge. The work most practices refer out, done in-house.
- Run defensible Rule 11UA and FEMA pricing valuations: ₹50,000–2,00,000 a round
- Design and value ESOP schemes under Ind AS 102: ₹1,50,000–4,00,000
- Sign the funded-startup audit and the IPO valuation bridge with confidence
The Tax Dispute & Litigation Handbook
Volume III is what happens when the department challenges what you advised, valued, or signed: notices, faceless assessments, penalties, and winning appeals across Income Tax, GST, and the 2025 Act. The highest-fee, highest-fear work, made winnable.
- Read any notice and win the case at the first faceless reply
- Win appeals through CIT(A), the ITAT, and the new GSTAT: ₹40,000–3,00,000+ a matter
- Add ₹10–20 lakh of premium, recurring dispute revenue a year
The practice this series builds
The difference between referring out the valuable work and keeping all of it.
The generalist practice
- You incorporate and file, but the valuation goes to a registered valuer
- A notice arrives and the matter goes straight to counsel
- You bill compliance rates while specialists take the lucrative work
- The client outgrows you and follows the specialist out the door
- You compete on price for work that is being commoditised
The full-service specialist
- You advise, value, and defend the whole engagement in-house
- You meet a notice with calm competence and win it at the first reply
- You bill premium fees for the highest-value work a practice does
- You become the practitioner the client cannot outgrow
- You compete on expertise no software or junior can replicate
The work all three volumes let you bill for
Lead a Series A end to end, from cap table to signed SHA: ₹6,00,000–18,00,000 a round
Run defensible Rule 11UA and FEMA pricing valuations in-house: ₹50,000–2,00,000 a round
Design and value ESOP schemes under Ind AS 102: ₹1,50,000–4,00,000
Defend notices and win appeals through CIT(A), ITAT, and the GSTAT: ₹40,000–3,00,000+ a matter
Add ₹10–20 lakh of premium, recurring dispute revenue a year
All three volumes, 245 pages, delivered instantly as one download
Written by the team that has done the work
Finjour has incorporated and advised Indian startups since 2015, drafting the agreements, running the Rule 11UA valuations, signing the audits, and standing with founders when the department challenged what was advised, valued, or filed. Every chapter is grounded in the statute and tested on real engagements, not borrowed from a textbook or generated by AI.
Trusted by practitioners across India
“Wish this had existed five years ago. Has become my default desk reference for startup clients.”
“Chapter 3 on Rule 11UA is the clearest treatment of the post-2023 amendments and the 90-day window I've come across.”
“Volume III turned the one part of the work I used to dread, defending a notice, into a service I now lead with.”
Questions, answered
How are the three books delivered?
Instantly. The moment your payment clears, a download button appears right on the confirmation page, and we also email you a secure link to all three volumes as one file. No waiting, no shipping.
Do I really need all three?
They are the full arc of a startup practice. Volume I lets you advise and run any engagement. Volume II lets you do the valuations, reporting, and audits yourself instead of referring them out. Volume III lets you defend all of it when the department challenges what you advised, valued, or signed. Most practitioners do the first, refer out the second, and fear the third. The set makes you the one who does all three.
I'm a generalist, not a startup specialist. Is this for me?
That is exactly who it is for. The series is written to take a capable CA, CS, CMA, registered valuer, or advocate from general practice into startup advisory as a real, defensible revenue line, whether you are taking on your first startup client or deepening an existing book of work. Every chapter is India-specific and current to 2026.
Is this cheaper than buying them separately?
Yes, by a wide margin. On their own the three volumes cost ₹2,499 + ₹4,999 + ₹4,999, which is ₹12,497. The bundle is ₹6,249, so you keep ₹6,248 (50%).
Advise it, value it, and defend it
All three volumes, one download, and ₹6,248 off the separate price. Download instantly on the confirmation page, with the link emailed to you too.
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